Dumb Choices

I’ve ranted about this before, though I forget where.

There’s a new marketing campaign to sell more crap manufactured food called Smart Choices.

There’s been some discussion on various forums involving health, fitness and eating where one idea came up that boggled me.  A parent was expressing the idea that it’s hard to combat the marketing techniques with the children.

You have got to be kidding me.

You control what goes in the grocery cart.    You control what you pay for.  Yes, little Knucklehead might roll around on the floor screaming and crying for his treasured Chocolate Frosted Sugar Bombs.   No, the glares awarding you the Crappy Parent of the Year award from other grocery store patrons isn’t much fun when you don’t placate the child to make him shut up so they can go back to shopping in peace.   I get that.  I’m a parent.  Been there, done that.  Dragging a kid along the floor who has gone Gandhi in protest isn’t fun.

Thing is, little Knucklehead probably isn’t that dumb.  Screaming hurts one’s throat and cold grocery store floors aren’t really all that much fun to lie on.  If you keep saying no consistently, they’ll get the point.

If you can’t handle enforcing a no when it comes to cereal and you’re the one with the checkbook, I don’t even want to think of what it’s going to look like when your kids are teenagers.

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