“The guys just don’t feel the same way we do about the house. They don’t have the guilt that eats away at them.” Flylady in an answer to a letter about the Husband’s clutter.
Here’s the problem. Do you know why men don’t feel guilty if the house looks like shit? It’s because quite often they feel it’s the woman’s job to clean the house. You can’t feel guilty about something you feel isn’t your responsibility!
Now, as it happens, I am the one who takes charge of how the house looks. There are several reasons, and yes, one of the reasons is that I’m the one who cares the most about it and I’ve made some life choices that give me the time. But you know what? If I had something else I was doing that I considered important, I would consider that the important thing to do. I will, have and do react incredibly badly to the automatic assumption that having a uterus means that I’m the one who should automagically be in charge of how the house looks. Lack of help cleaning up after dinner would have me quite disinclined to cook another single meal. I haven’t the slightest problem with asking people to pick up after themselves, and consistent refusal to do so is definitely a relationship-killer with me.
But the guilt thing? Friends, that’s some sexist socialization there. Partnerships and equitability are one thing, but you wouldn’t establish a business partnership with the relationship and responsibilities unexamined. Why shoot yourself in the foot with your life partners?
 A book deadline, for instance, would mean that instead of me doing the lion’s share of the household chores, we’d be splitting housework up in thirds Or There Would Be Serious Trouble.