{"id":683,"date":"2010-03-05T18:09:09","date_gmt":"2010-03-05T23:09:09","guid":{"rendered":"http:\/\/noelfigart.com\/blog\/?p=683"},"modified":"2010-03-05T18:09:09","modified_gmt":"2010-03-05T23:09:09","slug":"how-to-sell-more-flour","status":"publish","type":"post","link":"https:\/\/noelfigart.com\/wordpress\/2010\/03\/05\/how-to-sell-more-flour\/","title":{"rendered":"How to Sell More Flour"},"content":{"rendered":"

My son came home from school with four pounds of flour, a bowl scraper and a package of yeast. \u00a0Apparently King Arthur Flour has this Life Skills Bread Baking<\/a> program.<\/p>\n

So there was this assembly where the kids learned the process of baking bread. \u00a0Then they were given the flour and some yeast so that they could do a baking of bread — one to keep and one to send in to school to be donated to charity.<\/p>\n

Now let me make this clear. \u00a0I am a King Arthur Flour customer. \u00a0I was a King Arthur Flour customer many years before I moved to within 10 miles of their factory. \u00a0 Its basic grade flour is better bread flour than many basic grades of national brands.<\/p>\n

Still, I couldn’t help but think that the real reason they’re doing this is… <drum roll> to create more bread bakers to sell more flour. \u00a0I know, DUH!<\/p>\n

We are going to do a baking of bread this weekend, and I’ll even use the recipe they gave us. \u00a0But I’ll be using my Kitchen Aid and my dough hook rather than kneading by hand as they say to.<\/p>\n

My son thought the whole, “Teach people to bake bread” thing was very funny. \u00a0He thought all grownups knew how. \u00a0I’ve had to explain to him that while my skills do not stack up against a professionally-trained chef, for a layman, I’m a relatively skilled cook, as well as a pretty decent baker.<\/p>\n","protected":false},"excerpt":{"rendered":"

My son came home from school with four pounds of flour, a bowl scraper and a package of yeast. \u00a0Apparently King Arthur Flour has this Life Skills Bread Baking program. So there was this assembly where the kids learned the process of baking bread. \u00a0Then they were given the flour and some yeast so that … <\/p>\n

Continue reading “How to Sell More Flour”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-683","post","type-post","status-publish","format-standard","hentry","category-food"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/noelfigart.com\/wordpress\/wp-json\/wp\/v2\/posts\/683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/noelfigart.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/noelfigart.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/noelfigart.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/noelfigart.com\/wordpress\/wp-json\/wp\/v2\/comments?post=683"}],"version-history":[{"count":0,"href":"https:\/\/noelfigart.com\/wordpress\/wp-json\/wp\/v2\/posts\/683\/revisions"}],"wp:attachment":[{"href":"https:\/\/noelfigart.com\/wordpress\/wp-json\/wp\/v2\/media?parent=683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/noelfigart.com\/wordpress\/wp-json\/wp\/v2\/categories?post=683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/noelfigart.com\/wordpress\/wp-json\/wp\/v2\/tags?post=683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}